What we do

As you would expect from a leading marketing and communications company, our reputation has been established through the delivery of innovative solutions in the following areas:

Design and Print: Design is the building block for most campaigns and sets the tone for a range of applications – from business cards and stationery to exhibition stands, prospectuses or direct mail.

We work hard to develop design solutions, which maintain brand consistency and increase recognition; we take a consultative approach to helping clients select the most effective channels through which to apply them.
Branding: The most valuable brands do not occur by chance. They are the result of careful research and planning at the outset followed by dedicated nurturing and reinforcement thereafter.

Ardent can help you build a brand which sums up the character, ethos and values of your organisation giving you a robust platform from which to grow and prosper.
Digital and Interactive Media: Online is now an essential communication channel for any business or service.

From website design and hosting, to the planning and implementation of complex, measurable online brand promotion campaigns, we have the skills and knowledge to support your objectives in the digital era.
PR and Media Relations: The huge variety of local, national, specialist and online publications, presents a valuable opportunity for organisations that have complex messages or in-depth stories and opinions, to convey to a given audience.

In an increasingly competitive media environment, Ardent’s specialist PR and media team is well versed in identifying and/or creating newsworthy ‘hooks’ for stories and writing journalist-ready copy in order to secure that all-important share of voice.
Advertising/Media: As the number of communications channels continues to multiply, an informed and analytical approach to media buying is essential. At the same time, the copywriting and design of advertisements has to take into account the full range of traditional, and new media outlets to which an advert might be applied.

Our market knowledge and experience of the full spectrum of media, combined with a strong creative resource including copywriters, designers and art directors, means we are well placed to help you develop a targeted, effective and efficient advertising campaign.
Exhibitions and Events: Face-to-face engagement with clients, associates and prospects is a powerful way to nurture relationships, influence opinions or sell product. Events and exhibitions remain a firm part of the marketing strategies of many organisations.

Ardent has a track record of designing and building impact exhibition systems of all types, from banners and pop-ups to bespoke solutions for specific events. We can also offer a full event management service, liaising on your behalf with conference/event organisers to ensure you are entirely free to interact with your guests.
Direct Mail: Targeted, measurable and suited to a range of budgets, direct mail is a deservedly popular marketing tool, when properly planned, an effective means of generating leads.

At Ardent, we have not only the strategic capability to research and plan direct marketing campaigns but also the design resource to create truly attention-grabbing materials, access to fulfilment and distribution services to make sure they hit the mark.
Research and Strategy: Establishing a realistic view of your starting point and knowing where you aim to end up are vital components of planning the journey between the two. From focus groups and questionnaires to desktop research and critical thinking, defining the strategic basis for any marketing activity is a must.

The Ardent team prides itself on the quality of its thinking, as well as its doing, working closely with clients to understand the subtleties of their organisations and their specific needs. This enables us to develop tailor made strategies for them and, therefore, all the more likely to deliver the desired results.

We apply our expertise to devise bespoke strategies, using a mix of channels and tactics that will deliver the results you need.